Lunch & Learn: Brand Like a Boss

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Small Business Academy S4 - Brand Like a Boss: Marketing & Identity That Sticks

Session 4: Brand Like a Boss: Marketing & Identity That Sticks - Mayra Olivarez, Olive Marketing
Description: Your brand is your business’s heartbeat. In this session, you’ll learn how to craft a memorable brand identity, clarify your message, and build marketing strategies that actually convert. Presented by Fatima Rodriguez, Marketing Director at Olive Marketing Firm.  Key Takeaways:

  • Define your brand voice and visual identity
  • Identify your ideal customer and value proposition
  • Build a marketing funnel that converts
  • Align branding with customer experience