BROWNSVILLE, Texas - The Greater Brownsville Incentives Corporation has announced a partnership with Subcity in an effort to boost economic growth in the Rio Grande Valley.
Subcity helps their clients discover, claim, and collect economic incentives and tax credits.
“Subcity is an online platform and team of experts designed to make the tax credit process fast and easy. Subcity handles everything from identification of relevant programs, to qualification and application submission, through to collection and compliance,” the company’s website states.
‘Infrastructure. Inflation Reduction. Economic Recovery. CHIPS. These congressional bills are all coming online and being deployed. Get your application started today before the funds are gone.”
Subcity began in early 2021 when music industry veterans Alex White and Chris Clark set out to build a tech company committed to helping small businesses access essential financial resources.

Having worked for many years in the music industry, White and Clark identified the struggle small businesses faced in accessing tax credits and incentives during the rollout of the Shuttered Venue Operators Grant.
The group’s website states that the next step was to partner with Gil Gonzales, who had directly negotiated $150 million in economic incentives and wrote book on the topic. In the middle of 2021, White, Clark and Gonzales founded Subcity “with a vision to democratize access to capital for small businesses.”
The website has a section titled: Get the Tax Money You're Owed in Minutes.
The website states: “Since its inception, Subcity has helped manufacturing clients secure tens of millions of dollars in financial awards. With a growing portfolio of financial offerings, Subcity aims to make a meaningful impact on small business owners across America, ensuring they have access to the resources they need to thrive.”
Subcity points out that over $100 billion is allocated for incentives across local, state, and federal programs in the U.S. each year. Unfortunately, he says, a significant portion of this money goes unclaimed or to large corporations with teams of tax attorneys and legal experts.
“Subcity utilizes a comprehensive database of incentives to connect small businesses with the programs that were designed to help them create jobs, invest in their communities, and grow their business,” the company’s website states.
"Subcity charges a 10-20 percent fee for the programs they successfully secure, ensuring zero risk for clients as payment is contingent on results.”
White, the company’s CEO and co-founder said Subcity is on a mission to democratize access to capital for America’s small businesses and has already delivered tens of millions of dollars in tax incentives for clients across the country.
“Subcity’s mission is to help small businesses succeed and ensure our cities remain engines of upward mobility,” White said. “Our collaboration with Greater Brownsville allows us to live up to our name and intention of connecting a city’s local businesses with the subsidies that are often overlooked or only accessible to the largest companies with teams of tax attorneys.”

The Greater Brownsville Incentives Corporation (GBIC) seeks to promote economic growth in the southernmost region of Texas by empowering a young and skilled workforce and driving innovation to the area. It promotes economic growth by working with regional and international partners in the areas of job creation, training, innovation, and manufacturing.
Bret Gardella, GBIC’s CEO and executive director, said the tie-up with Subcity signifies the first announced partnership the company has made with an economic development organization and the first formal agreement in the state of Texas.
“This partnership with Subcity will enable us to assist the business owners we engage with daily in navigating the complexity of government incentives and tax credits,” Gardella said.
“We are charged with fostering economic prosperity in the Greater Brownsville area and one of the best ways we can do this is connecting our growing businesses with the local, state, and federal dollars that were designed to help them hire, buy equipment, train their workforce, and invest in their communities.”
Gardella pointed out that over the last three years, the Subcity team has digitized hundreds of local, state, and federal grants, loans, and other economic incentives and tax credits.
“The (Subcity) platform simplifies the identification of relevant programs for small and medium-sized businesses and streamlines the incentive reports for businesses growing in Brownsville or contemplating expansion in the Greater Brownsville region and provide application assistance,” a GBIC press release states.
“Subcity has worked with hundreds of clients nationwide, successfully claiming and collecting tens of millions in business incentives across various grants, discounts, exemptions, deductions, and tax credits. These economic incentives, once the exclusive domain of public companies with national accounting firms, are now accessible to the small and medium-sized businesses that drive our economy.”