SAN ANTONIO, Texas – United States Hispanic Chamber of Commerce executive C. LeRoy Cavazos-Reyna is returning to San Antonio to lead a new consulting firm.

Cavazos-Reyna, a Rio Grande Valley native and vice chairman of the Texas Border Coalition, says the new firm will provide a local approach to national advocacy, international business, public private partnerships, and diversity, equity and inclusion. 

The venture is called, Localism, Inc,.

Cavazos-Reyna said the mission is to help small minority businesses, corporations, and nonprofit organizations achieve their goals in different areas, including government affairs, international relations, procurement, and diversity, equity and inclusion. 

He said Localism, Inc., is a proudly certified Hispanic, LGBTQ+, and Disabled-owned business. 

According to a news release, the new firm was launched after receiving “an influx of advocacy related clients needing affordable, meaningful assistance to expand public/private partnerships globally, creating pathways to equitable systemic policy change, especially for the inclusion of minority-owned businesses to access contracting opportunities offered by both government and corporate America.”

Cavazos-Reyna said: “As an advocate for small minority-owned businesses for most of my public service career, I am excited to use my skills and vast global network to champion these job creators, innovators, and powerhouses throughout the country and beyond. Grassroots and local impact is where all change starts and I look forward to helping our community’s businesses grow by building upon my proven track record in these areas of expertise.”

Cavazos-Reyna said that although he is leaving his role as vice president of government and international affairs for USHCC in Washington D.C., he will remain involved with its mission growth. 

Previously, Cavazos-Reyna served as the senior manager of public affairs and communications for Coca Cola Southwest Beverages, a company of Arca Continental. 

He has also worked for the San Antonio Hispanic Chamber of Commerce and served on numerous community boards. 

“LeRoy is a trusted expert in meeting the policy challenges faced by small businesses, governments, corporations, and nonprofits. Combined with his experience and passion for advocacy, his great leadership skills, and ability to create meaningful systemic change, Localism, Inc. and his entrepreneurial skills will help many of his future clients have a higher impact,” said Ramiro A. Cavazos (no relation), president and CEO, United States Hispanic Chamber of Commerce.

While Cavazos-Reyna and Cavazos are not related, they are both from the Rio Grande Valley and have worked together in various professional capacities over the last ten years to evolve modern chamber work across the United States, Mexico, Spain, and Latin America. 

The Localism, Inc., news release stated: “As minority-owned businesses continue to navigate the aftermath of the unprecedented  COVID-19 global pandemic, solutions are now more than ever critical for growth. Corporate America is defining innovative ways to be more effective and inclusive with their workforce and community partners, and nonprofits have become necessary technical assistance hubs for entrepreneurs to evolve. Localism, Inc. will be laser focused on assuring that its clients are able to scale, provide critical services to their respective constituencies, and create business collaborations/coalitions that will have a lasting impact on the American economy.”

The news release also stated: “Throughout his academic and professional careers, he (Cavazos-Reyna) has been strongly committed to service, community development, diplomacy, entrepreneurship, and political activism by working with organizations and government entities dedicated to those very endeavors.”

Cavazos-Reyna was recently appointed to his second two year term as vice chairman of the Texas Border Coalition. He also serves on the executive board of Every Texan, is a sustaining member of the distinguished Texas Lyceum, the U.S. Spain Council, and the Small Business Roundtable in Washington D.C.


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