ELSA, Texas – Eddie Saroch, chief operating officer for Sonic Drive-In, says the new Sonic in Elsa is the best looking facility in the chain.

Saroch was in the Rio Grande Valley for a ribbon-cutting ceremony for the new-look Sonic in Elsa. 

The establishment is owned by Al Treviño, a San Antonio businessman who founded Crush Enterprises and is a Sonic Drive-In franchisee. Before venturing out on his own, Treviño was an executive for Sonic.

“I’ve got to tell you guys, this is the best looking Sonic in our entire system,” said Saroch, in his remarks at the ceremony.

The groundbreaking ceremony was made more vibrant thanks to the participation of dozens of Edcouch-Elsa students. Some performed dance routines while others performed in a mariachi band. Some of the students have been employed by Crush Enterprises to work at the Sonic.

After the ceremony had concluded Treviño gave an interview to the Rio Grande Guardian International News Service about his venture. Here is the interview:


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