MCALLEN, Texas – Educator and marketing specialist Eloy Garza may be best known in the Rio Grande Valley for his pioneering work at PSJA ISD.

His Southwest Marketing project, which allowed students from PSJA Southwest to hone their marketing skills by working with partners in the private sector, was recognized by the U.S. Department of Education. 

Indeed, one of the projects saw a group of the students develop a marketing strategy for the Rio Grande Guardian International News Service.

Here are links to some of the stories the Rio Grande Guardian wrote about Southwest Marketing:

Click here to read the story titled: PSJA student journalism project leader does well at Brown University

Click here to read the story titled: De La Cruz: How I found my passion through CTE

Click here to read the story titled: PSJA’s Southwest Marketing featured at Department of Education conference

Click here to read the story titled: PSJA Southwest ECHS acknowledged for its marketing efforts

After a short stint at Weslaco ISD, Garza is now in the private sector himself. The Rio Grande Guardian caught up with him at a recent Texas Workforce Commission conference on apprenticeships. He reported that the students he taught at Southwest Marketing are now all excelling at university or in their chosen careers. And he told us about the new company he has formed.

Here is a video interview we obtained at the TWC conference.


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