MCALLEN, RGV – The University of Texas-Pan American’s continuing education department is hosting a three-part digital marketing workshop series featuring the company that designed the Rio Grande Guardian’s new website.

Alex Garrido, of Red Ant Digital Marketing, will offer tips on three topics: Using Social Media to Increase Sales; Best Practices for Creating Digital Content; and Planning, Executing, and Evaluating E-Marketing.

Alex Garrido
Alex Garrido

Publisher Steve Taylor said the Rio Grande Guardian does not typically endorse candidates, services or products but has no hesitation in making an exception for the UTPA Lunch & Learn series.

“If you are a small business owner or entrepreneur and you are interested in getting the most out of social media or e-marketing, do yourself a favor and attend Alex’s workshop,” said Taylor. “It is not just that Alex knows his stuff. His presentations are just so entertaining and engaging. I know from experience this event is worth every penny.”

Taylor added that since joining forces with Red Ant the Rio Grande Guardian has been catapulted into a whole new stratosphere. “We have had so many plaudits for the design of our new website, its simplicity and its functionality. Well, that is Alex’s doing. The upward trajectory we are on is in no small part to his brilliant marketing strategy.”

UTPA issued these biographical details about Garrido:

“Alex Garrido started his own web design and internet marketing company in 2011. With over 90 clients in diverse fields including a fortune 500 company, Red Ant Digital Marketing provides online marketing solutions that are both data-driven and innovative in nature.

“He is currently working as a Graduate Student Recruiter at the Office of Graduate Studies of the University of Texas Pan American, focused on international and online marketing. In this capacity, he manages the department’s social media outlets and general web presence/search engine optimization and is also responsible for the internet marketing budget and social marketing strategy.”

The dates for the Lunch & Learn series are:
June 24, 2015 – 11:30 a.m. to 1 p.m. – Using Social Media to Increase Sales;
July 8, 2015 – 11:30 a.m. to 1 p.m. – Best Practices for Creating Digital Content;
July 22, 2015 – 11:30 a.m. to 1 p.m. – Planning, Executing, and Evaluating E-Marketing.

All three events are being held at the UTPA McAllen Teaching Site. The cost is $25 per event and lunch will be provided.

UTPA provided these details on the three topics to be discussed:

1)    Using Social Media to Increase Sales:
In this digital age, customers prefer to engage with businesses in a more personal way. Traditional mass marketing efforts are not as effective in driving sales as they once were. Social media is perhaps one of the most disruptive forces in the marketing field. With the right message and the right data, social media can become a powerful tool to generate business leads and grow your business. In this Lunch and Learn series, you will learn how to leverage your existing customers to find new market opportunities and increase sales. Additionally, you will learn about the four pillars of a successful social media marketing campaign and will gain the skills to use powerful social media analytics tools for free. At the end of this 60-minute workshop, you will have the basic tools to run an effective social media campaign to drive sales.

2)    Best Practices for Creating Digital Content
The key to a successful digital marketing campaign is creating useful and engaging content. From simple images to interactive videos, digital content can make or break your social media or online marketing campaign. In this workshop, you will learn the five basic principles of engaging content and the three factors that must align to run a viral marketing campaign. You will also learn how to create high-quality digital content for your campaigns using free online tools.

3)    Planning, Executing, and Evaluating E-Marketing
Creating a successful online marketing campaign requires both creativity and strategic planning. With the right information and with the right marketing plan, online marketing can help you expand your business while keeping marketing costs low. To understand how to use online marketing effectively, you must understand the nine-step process to a holistic online marketing strategy. After attending this 60-minute workshop, you will not only be able to create a persuasive online marketing plan, but will also understand how to measure its effectiveness in the long-run.

For more information on the Lunch & Learn series go to this website or telephone 956-665-2071 or email [email protected]