The parade is the first of a series of events happening throughout October to promote breast cancer awareness and the importance of early detection

Breast cancer is the most commonly diagnosed cancer in American women, according to the American Cancer Society. While early detection can improve one’s chances of survival and allows for more treatment options to fight the disease, Hispanic women are 10% less likely than non-Hispanic women to be diagnosed with breast cancer at the early stages of the disease, according to the organization.

With the majority of the Rio Grande Valley’s population being Hispanic, bringing awareness to breast cancer and stressing the importance of early detection is an especially important mission to South Texas Health System.

On Saturday, October 2, South Texas Health System commemorated the start of Breast Cancer Awareness Month with its second annual Think Pink parade, which featured breast cancer survivors, local law enforcement agencies, firefighters and emergency responders, car and motorcycle club members, as well as local community leaders, coming together to show their support. 

“Women serve in vital roles in our culture and community — from being some of the most successful business owners to often being the primary caretakers of their families, raising children and keeping the household running,” McAllen Mayor Javier Villalobos said. “When a woman is diagnosed with breast cancer, it takes a toll on every single person in their lives. Still, they do their best to continue carrying on with their responsibilities and staying strong for those around them. Being here today and seeing the community come together to support this important cause speaks to the heart of McAllen. And I want everybody battling breast cancer to know we are here and will continue to support them in any way we can.”

Attendees “pinked out” their vehicles with balloons, ribbons and streamers, and looped around the main parking lot of South Texas Health System McAllen to show their support for this important cause.

“Breast cancer continues to be one of the deadliest diseases for women in the U.S. While there are several  uncontrollable factors contributing to the disease — like age, family history and gene mutations — there are certain lifestyle practices that women can employ to lower their risk,” said South Texas Health System Chief Nursing Officer Kennetha Foster. “This is why it’s so important for us to be an educational resource for the community and have events like today where we can share these lifestyle practices and highlight the importance of annual screenings.”

Parade participants’ vehicles were judges on their creativity, with awards handed out to the top three in three categories: community, first responders, car & motorcycle clubs and STHS staff. Additionally, South Texas Health System selected two Think Pink Ambassadors to help raise awareness for the disease by sharing their own personal battles with breast cancer.

“I was the first person in my family to be diagnosed with breast cancer, so it came as a complete shock,” said Amanda Flores, a 31-year-old mother of one who was diagnosed with stage 3B breast cancer in September 2020 and underwent a mastectomy. “With the toll cancer took on my body and all of the changes, it was tough for me during the beginning to look at myself in the mirror. Now, looking at my reflection, I’m proud of what I see and I hope I can be an inspiration to others who are battling this crazy disease. I say scars are just beauty marks that show our strength.”

While the parade has concluded, South Texas Health System’s breast cancer awareness efforts are not. Throughout the month of October, the system is offering mammograms at special rates — $55 for a 2D screening and $150 for a 3D screeinng, with the radiologist’s interpretation fee included. While the rates will be honored all month long, those who attend one of the designated Mammo Mondays will also receive a special Think Pink goodie bag.

Mammo Mondays
October 4 from 8 a.m. – 5 p.m.; South Texas Health System McAllen

October 11 from 8 a.m. – 5 p.m.; South Texas Health System Edinburg 

October 18 from 8 a.m. – 5 p.m.; South Texas Health System ER Mission

October 25 from 8 a.m. – 5 p.m.; South Texas Health System ER Weslaco

For more information on South Texas Health System’s series of Think Pink events, visit

About South Texas Health System Clinics

South Texas Health System is a multi-facility healthcare system serving patients throughout the Rio Grande Valley. The system includes four acute care facility campuses with specialties in pediatrics, heart and vascular services, maternity and women’s health and trauma services. Inpatient and outpatient treatment for behavioral health needs and addictive disorders is also provided through the system’s South Texas Health System Behavioral facility. South Texas Health System is affiliated with the South Texas Clinical Partners ACO, Prominence Health Plan, and Cornerstone Regional Hospital. The system operates an advanced Level II Trauma Center at South Texas Health System McAllen, the first and only freestanding children’s facility and pediatric ER at South Texas Health System Children’s, the region’s only freestanding heart hospital and specialized cardiac ER at South Texas Health System Heart, and six freestanding emergency rooms located in and around Weslaco, Mission, Edinburg, McAllen and Alamo. For more information about the system and its comprehensive services, please visit