WESLACO, Texas – The Rio Grande Valley Partnership, the Valley’s regional chamber of commerce, has just released a new video to help promote the region.

The video was first unveiled publicly at the ICSC trade show in Las Vegas last December. ICSC stands for Innovating Commerce, Serving Communities.

Sergio Contreras, president and CEO of RGVP, said the video was “a collective effort amongst economic development corporations and chambers of commerce from across the region to applaud the success that we have had and the new opportunities we are bringing to our region.”

Sergio Contreras

Asked why RGVP produced the video, Contreras gave a couple of reasons.

“Firstly, we created it to showcase the strength of the region as we recruited and engaged with retailers, hoteliers, and restaurants at the ICSC conference in Las Vegas in December. It was to applaud and recognize the strength of our retail sales, the bank deposits and the growth we continue to see across our region, meaning rooftops,” Contreras said.

“Secondly, we wanted to drive home the message about the strong collaboration we have with the public and private entities that make up our region. From ISDs to higher education institutions, to the business community to governmental entities. It serves as a reminder that we are collectively one region that positively impacts the state of Texas.”

Contreras acknowledged it is difficult to showcase all the great things happening in the Valley in one three-minute video. “We have the Port of Brownsville with its oil and gas opportunities, with LNG opportunities, with renewable energies. And we have our four counties, each with unique components to offer, whether it is industrial development, whether it is renewable energy, whether it is aerospace, tourism, hunting.”

A second video is in the works, Contreras revealed. 

“We are going to be working on a second version of the video, which is going to amplify and create awareness of the trade components we have in our region, when it comes to warehouse space, cold storage space, as well as the value of construction-residential.”

Contreras said anyone from outside the region that sees the video should be aware that the Valley possesses a business friendly environment.

“There is a lot to be said about the Rio Grande Valley as we continue to grow. Each and every community is sending out news releases, media releases, on all the new developments that are happening. Our communities are very active with new commercial and residential developments, helping us improve our quality of life.”

Contreras said the RGVP would continue to create awareness on the growth the region is experiencing. “We have had to overcome many challenges, such as the pandemic,  which has affected many, many families in the region. We have had shortages caused by the disruption to supply chains. We have had price increases. But, we continue to see growth and we continue to overcome the challenges.”

Here is the video:


Here is the script for the RGVP video:

Welcome to the Rio Grande Valley. Located just minutes from the U. S. Mexico border, this expansive area of South Texas continues to see exponential growth at every turn. 

With over 1.4 million residents spread across over 4,000 miles of Texas, the Rio Grande Valley is made up of four unique counties, all connected through a unique regional culture.

Our proximity to Mexico provides us the opportunity to expand our customer base by an additional 3 million people. The Rio Grande Valley has entered a new era of growth and commerce. Our international ports of entry render us a major hub to support international trade and manufacturing, while our five airports offer our residents endless potential for travel. With new retail entertainment and dining options emerging by the day, the RGV is experiencing growth that rivals destinations across the nation.

Thanks to the business-friendly environment we have in Texas, the RGV’s retail taxable sales in 2018 reached $12.7 billion – a number projected to grow close to $15.2 billion in 2021. And in 2020, RGV bank deposits reached $17.5 billion, up more than $3 billion from 2018 with 2021 figures projected even higher.

In healthcare, the Rio Grande Valley continues to innovate valued at nearly $14 billion. With the new UTRGV School of Medicine and several major hospital systems, we are hard at work on research and cutting-edge treatments to combat the challenges facing our communities and the world. Every day, our universities and colleges enable valley residents to expand their education, contributing to our strong workforce and outstanding job growth, enriching the region for decades to come.

In 2019, Rio Grande Valley colleges gained over 17,000 graduates in our four-county area, up 15% from the last five years. Here in the RGV, culture, technology, commerce, and development are all around us. Whether you’re hoping to see the stars at SpaceX, experience exotic hunting outdoors, admire the South Texas sunsets at our lush state parks, or relax on the sands of South Padre Island, the RGV is home to opportunities you’ll only find right here. 

The RGV invites you to experience our flourishing border communities. Right here, in the Rio Grande Valley.

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