PHARR, Texas – Ken Roberts is the founder and president of WorldCity, Inc., a company that tracks trade data at U.S. airports, seaports and border crossings. 

He is also a former Federal Reserve Trade & Transportation Advisory Board member. He collates trade data from the U.S. Census Bureau. WorldCity’s website address is

Every year, Roberts produces a book for the Pharr Bridge Board that looks at the value and tonnage of goods that cross the Rio Grande Valley’s largest border crossing. 

Recently, Roberts participated in one of the Pharr Bridge Board’s monthly Bridge Connect talks. It was held at the Pharr Development and Research Center. 

In a Q&A with Freddy Flores, the trade liaison for the Pharr Bridge, Roberts discussed re-shoring and how the Pharr International Bridge can remain competitive. 


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