BROWNSVILLE, Texas – The Greater Brownsville Incentives Corporation has a new name – the Greater Brownsville Economic Development Corporation.
The group felt that in order to attract new manufacturers and industries from outside the the Rio Grande Valley, its name needed an upgrade.
Graham Sevier-Schultz, chairman of GBIC, said the brand needed to instill key words that could immediately allow the company to be identified as an economic development organization.
“The brand name does several things,” Sevier-Schultz said. “First, it is very much in line with a brand that people are already familiar with: Brownsville Economic Development Corporation. Second, as we are the Greater Brownsville Incentive Corporation, we simply added the word ‘Greater’ to the new brand to maintain consistency.”
The group’s logo will remain the same.
Mario Lozoya, executive director of GBIC, and now GBEDC, said his group’s efforts to attract manufacturers and industries have proven to be very successful.
“Two years ago, GBIC initiated the implementation of a strategic plan for the economic growth of Brownsville,” Lozoya said.
“We are proud of its accomplishments. We have seen growth in business retention and expansion in several sectors across Brownsville including small, medium and large companies.”
The creation of the new website and corporate branding package debuted at a Brownsville Virtual Tour hosted by Select USA in October.
2nd Virtual Tour of Brownsville
This week, GBEDC announced a second virtual tour aimed at foreign direct investors. It is scheduled for December 2 at 10 am.
Lozano said GBEDC is working with the State of Texas Mexico Office to target the Mexico City area and to explain to industries and manufacturers in Mexico the unique aspects and benefits of developing in Brownsville.
The El Caso Brownsville Tour will be hosted by José Ramón Fernández, director of the State of Texas Mexico Office.
In addition to Lozoya, it will feature Tony Rodriguez, director of cargo for the Port of Brownsville, GBEDC’s Ramiro Aleman, discussing resources and incentives, GBEDC’s Karla De la Rivera, discussing retention and expansion, Griselda Muñoz, of CK Technologies, Brownsville, and Miguel Wheelock of AOC Gas Supply.
Lozoya said GBEDC has taken a very aggressive virtual tour approach in working to attract new industry to Brownsville.
“We have a formula and it’s being executed to the fullest to inspire manufacturers worldwide to consider Brownsville as a future location,” Lozoya said.
Multiple planning sessions with the State of Texas Mexico Office, GBEDC and the GBEDC marketing team have prepared participants for this event, Lozoya explained.
“There is a lot of planning to make a virtual tour run smoothly,” Lozoya said. “First is the development of the content directed at the target audience, followed by preparation of agendas, videos, and speakers. Beyond that are the technical aspects of putting on a successful tour. But it is well worth all the effort. The benefit to the growth and economic development of our community is clear.”
Lozoya said the general public would be able to view the tour but registration will be required. To register, visit www.gbedc.com and click on the El Caso Brownsville link.
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