BROWNSVILLE, RGV – Representatives from various cities in the interior of Mexico will be visiting Brownsville over the next couple of days.
Mexican tour operators, media, and members of the Secretary of Tourism’s office have been invited to see the quality of life assets Brownsville possesses, to learn about its economic development potential and to establish routes for Mexican tourists to shop and dine in the city.
The trip has been organized by the Brownsville Community Improvement Corporation (BCIC), along with the Brownsville Chamber of Commerce, Brownsville Conventions & Visitors Bureau, and the Greater Brownsville Incentives Corporation.
BCIC executive director Rebeca Castillo said the tour came out of the online “Discover Brownsville” marketing campaign, a collaborative effort by various organizations within the city.
Castillo said that through the campaign, which BCIC funded, various organizations have been able to identify key cities from the interior of Mexico that showed high engagement and interest in visiting Brownsville.
As a result, the BCIC and the Brownsville Conventions & Visitors Bureau have coordinated and organized a familiarization tour for the Mexican delegation from the cities of Ciudad Victoria, Torreon, Madero, Monterrey and Tampico.
“These are exciting times for Brownsville, Texas. As an economic development corporation for Brownsville, the BCIC is invested in assembling all organizations with the same invested
interest of boosting commerce for the city and foster economic development opportunities. This project will illustrate the capabilities of Brownsville as a destination-city and will
ultimately boost local shopping and spending,” Castillo said.
Castillo said the Mexican delegation will arrive in Brownsville on Wednesday, Sept. 27 and will depart on Friday, Sept. 29. She said the delegation will tour Brownsville’s dining and retail clusters as well as feature the city’s Mitte Cultural District and Historic Downtown Brownsville.
There's a lot going on in Brownsville. Find out about developments in the RGV's biggest city in a LIVE conversation with Brownsville Community Improvement Corporation Executive Director Rebeca Castillo. Have a question for her? Don't be shy, ask away in the comments!
Posted by Rio Grande Guardian on Friday, May 26, 2017