About Us

Rio Grande Guardian: A Brief Company Overview

The Rio Grande Guardian was the first online newspaper to launch on the South Texas border, starting out in July, 2005. It is still the market leader, setting the pace and breaking news often before traditional media outlets.

The Rio Grande Guardian has an excellent reputation for accurate and thorough news reporting, with a specialty for border business, legislative, political, healthcare, environment, and education issues. It is read by key decision-makers in Austin, Texas, and Washington, D.C.

The demographic profile of the Rio Grande Guardian’s readership is coveted by advertisers. We are talking about high end, upwardly mobile, decision makers. Computer and Internet savvy, these are discerning readers and viewers that want a thorough analysis of the news.

Approximately, 65 percent of the Rio Grande Guardian’s readers are based in the Rio Grande Valley, one of the fastest growing regions in the country. The Valley and the northern Mexico cities of Reynosa, Matamoros and Rio Bravo combined is home to about three million people and is largely Mexican and Mexican-American.

Rio Grande Guardian stories have been picked up by the New York Times, Washington Post, Dallas Morning News, Houston Chronicle, San Antonio Express-News, Austin American-Statesman, CNN, MSNBC, ABC World News Tonight, the Glenn Beck Show, and Good Morning America. It is recognized as a strong, independent, voice for the border region.

Mission Statement:

Our mission is to provide our readers with impartial, informative reporting, and with an outlet for civic engagement and discourse on public policy, politics, government and other matters of border-wide concern. This mission drives the values and guidelines set out in our code of ethics, which borrows generously from the policies set by other excellent news organizations. There may be circumstances where exceptions to these rules will allow, for example, due to changing technology. We will keep our readers and members advised of such changes.

The Rio Grande Guardian’s Future:

The Rio Grande Guardian is already the pacesetter in so many areas. As more and more people get their news and information through digital platforms, the Rio Grande Guardian will play an even more pivotal role in reporting on this fast-growing region.

Target Audience:

The Rio Grande Guardian’s target audience is Internet-savvy readers who need to have the latest border news and information delivered digitally as it happens. The I-paper specializes in coverage of border business, legislative, politics, heath care, education, environment and veterans’ issues. Its target audience is therefore those living in the Rio Grande Valley that care about these issues, plus tens of thousands of readers from outside the Valley who want to know what is happening in one of the fastest growing and dynamic regions in the country.

Editorial Line:

The Rio Grande Guardian has maintained a fierce independence in its editorial line. Its mission statement is to report fairly and accurately on the news that really matters in the Rio Grande Valley and the South Texas border region. It focuses on regional issues and reports in an in-depth and professional manner.